Privacy Policy

PRIVACY POLICY
Last Updated: June 2026

1. Introduction

My Lawn UK Limited, My Lawn Limited and authorised My Lawn franchisees (“My Lawn”, “we”, “us”, “our”) are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you:
• Visit our website;
• Contact us by telephone, email, SMS, social media or post;
• Request a quotation;
• Purchase our services;
• Receive lawn care treatments from us;
• Subscribe to marketing communications.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

2. Who We Are

The My Lawn brand operates through My Lawn UK Limited, My Lawn Limited and independently owned franchisees operating under the My Lawn franchise network.
Depending on your location and the services you receive, your personal information may be processed by:
• My Lawn UK Limited (Franchisor)
• My Lawn Limited
• An authorised My Lawn franchisee responsible for servicing your area
Where necessary for the delivery of services, administration of customer accounts, customer support and business management, personal information may be shared between My Lawn UK Limited, My Lawn Limited and authorised franchisees.
My Lawn UK Limited is registered with the Information Commissioner’s Office (ICO) under registration number C1959265.
For privacy enquiries, please contact:
Email: info@my-lawn.co.uk

3. What Personal Information We Collect

We may collect and process the following information:
Identity Information
• Name
• Title
• Property address
• Billing address
Contact Information
• Telephone numbers
• Mobile numbers
• Email addresses
Service Information
• Lawn treatment history
• Lawn measurements
• Lawn condition notes
• Photographs of lawns and gardens
• Service schedules
• Quotations and recommendations
Financial Information
• Payment records
• Invoice history
• Direct Debit information (where applicable)
We do not store full payment card details.
Communications Information
• Emails
• Text messages
• Telephone call records and notes
• Social media messages
• Customer service enquiries
Website Information
• IP address
• Browser type
• Device information
• Website usage information
• Cookie information
Marketing Information
• Marketing preferences
• Email subscription status
• SMS subscription status
• Campaign engagement information

4. How We Collect Your Information

We may collect personal information when you:
• Submit an enquiry through our website;
• Request a quotation;
• Become a customer;
• Contact us by telephone, email or social media;
• Subscribe to marketing communications;
• Participate in promotions, surveys or competitions;
• Visit our website.
We may also receive information from authorised franchisees within the My Lawn network where required for service delivery and administration.

5. How We Use Your Personal Information

We use your information to:
Deliver Services
• Provide lawn care services;
• Schedule appointments;
• Produce quotations;
• Maintain treatment records;
• Respond to customer enquiries.
Manage Accounts
• Issue invoices;
• Collect payments;
• Administer Direct Debit arrangements;
• Recover unpaid balances.
Improve Our Services
• Monitor service quality;
• Analyse customer feedback;
• Improve customer experience.
Legal and Regulatory Purposes
• Meet legal obligations;
• Defend legal claims;
• Prevent fraud.
Marketing Purposes
Where permitted by law or where you have provided your consent, we may use your information to send:
• Service reminders;
• Lawn care advice;
• Seasonal offers;
• Promotions;
• Newsletters;
• Business updates.
Communications may be sent by:
• Email
• SMS/Text Message
• Telephone
• Post
You may unsubscribe from marketing communications at any time using the unsubscribe link in emails, replying STOP to SMS messages where applicable, or by contacting us directly.
Service-related communications may still be sent where necessary to fulfil our contractual obligations.

6. Marketing Following a Quotation Request

Where you request or accept a quotation from us, and where you have been provided with the opportunity to opt out of marketing communications during the quotation process, we may contact you by email, SMS, telephone or post regarding that quotation and other products or services that we believe may be relevant to your lawn care requirements.
Where permitted by law, we may use your contact details to send information about similar products and services, seasonal lawn care advice, newsletters, promotions, special offers and business updates from My Lawn.
Marketing communications may be sent by My Lawn UK Limited, My Lawn Limited or authorised My Lawn franchisees operating within the My Lawn network.
You may opt out of receiving marketing communications at any time by:
• Using the unsubscribe facility provided within our emails;
• Replying STOP to SMS messages where applicable; or
• Contacting us directly at info@my-lawn.co.uk.
Once you opt out, we will cease sending marketing communications. However, we may continue to send service-related communications where necessary to administer your account, fulfil our contractual obligations, collect outstanding balances, or provide services that you have requested.
Your decision to opt out of marketing communications will not affect your ability to obtain quotations or purchase services from us.

7. SMS and Text Message Communications

Where you have provided your mobile telephone number and have given consent where required, we may send you text messages (SMS) relating to:
• Lawn care services;
• Appointment reminders;
• Service updates;
• Seasonal lawn care advice;
• Promotions and special offers;
• Customer satisfaction surveys;
• Business updates and announcements.
Marketing text messages may be sent using third-party communication platforms, including Mailchimp and other approved service providers acting on our behalf.
Consent to receive marketing text messages is not a condition of purchasing any goods or services from us.
You may opt out of receiving marketing SMS messages at any time by:
• Following the instructions contained within the message;
• Replying STOP where available;
• Contacting us directly at info@my-lawn.co.uk.
Once you opt out, we will stop sending marketing text messages. However, we may still send service-related communications where necessary to administer your account, fulfil our contractual obligations, or provide services that you have requested.
Message frequency may vary depending on your relationship with us and the services you receive.
Standard message and data rates may apply according to your mobile network provider’s terms and conditions.

8. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:
Contractual Necessity
To provide lawn care services and manage customer accounts.
Legitimate Interests
To:
• Operate and improve our business;
• Manage customer relationships;
• Recover debts;
• Protect our business interests;
• Analyse service performance.
Legal Obligation
To comply with taxation, accounting and legal requirements.
Consent
Where required, including certain marketing communications and optional website cookies.

9. Sharing Your Information

We may share your information with:
Within the My Lawn Network
• My Lawn UK Limited
• My Lawn Limited
• Authorised My Lawn franchisees
Where necessary for service delivery, administration, customer support and business operations.
Professional Advisors
• Accountants
• Solicitors
• Insurers
• Regulatory authorities
Service Providers
We may use third-party providers including:
• Mailchimp (email marketing, SMS marketing, customer communications and audience management)
• Website hosting providers
• CRM and customer management systems
• Payment processors
• Direct Debit providers
• Cloud storage providers
• Analytics providers
These providers may process personal information only on our instructions and are required to maintain appropriate security measures.
Debt Recovery
Where accounts remain unpaid, we may share relevant information with debt recovery agencies, solicitors, tracing agents and court services including Money Claim Online for the purpose of recovering outstanding amounts owed to us.

10. International Transfers

Some third-party service providers, including Mailchimp and certain cloud-based systems, may process data outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

11. Data Retention

We retain personal information only for as long as necessary.
Typical retention periods include:
• Customer records: 7 years after the end of the customer relationship
• Accounting and tax records: 7 years
• Quotation records: up to 2 years
• Marketing records: until consent is withdrawn or marketing is no longer appropriate
• Website analytics data: up to 26 months
Where required by law, we may retain information for longer periods.

12. Your Rights

Under UK GDPR, you have the right to:
• Be informed about how your information is used;
• Access your personal information;
• Correct inaccurate information;
• Request deletion of information;
• Restrict processing;
• Object to processing;
• Withdraw consent;
• Request data portability;
• Lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise any of these rights, please contact:
info@my-lawn.co.uk

13. Subject Access Requests

You may request a copy of the personal information we hold about you.
Requests should be made in writing by email or post.
We will normally respond within one month.

14. Cookies

Our website uses cookies to improve functionality, analyse website traffic and improve user experience.
When you first visit our website, you will be given the option to manage your cookie preferences.
You can also control cookies through your web browser settings.
Further details are available in our Cookie Policy.

15. Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

16. Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we can attempt to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Website: https://www.ico.org.uk

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website and the date of the latest revision will be shown at the top of this document.